A naukri.com initiative
Salesfuel
1M
251
Image Credit: Salesfuel
How Can Price Anchoring Lead to Successful Negotiation Strategies?
- Price anchoring is a sales tactic that taps into buyers’ psyches.
- Anchoring bias is used to set a reference point for negotiations or evaluating a purchase.
- Price anchoring shapes consumer perception of value by showing a higher price next to a lower price.
- In B2B sales, price anchoring is effective in influencing buyers' decisions and can be used by offering multiple pricing tiers.
Read Full Article
15 Likes
For uninterrupted reading, download the app