Probing questions are deep, open-ended questions meant to gather detailed information, rather than getting 'yes' or 'no' answers.
Asking probing questions allows sellers to understand the core problem of their prospects and how their solution can help.
Best practices for asking probing questions include avoiding bias, practicing active listening, and being flexible with follow-up and clarifying questions.
By mastering the skill of asking probing questions and listening actively, sellers can build trust, gain deeper understanding, and close more deals.