<ul><li>Thought leaders need to serve three distinct parties simultaneously: the end user, the buyer, and themselves.</li><li>The end user refers to the audience or the consumers of thought leadership content who need to be engaged, entertained, and educated.</li><li>The buyer is the entity or organization that pays for the thought leader's services and has their own objectives and goals to achieve.</li><li>Thought leaders also need to consider their own needs and how they can effectively promote their other services and offerings without being salesy or tacky.</li></ul>

How can you serve the audience, the buyer and yourself?

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