Commonwealth Bank of Australia (CBA) implemented generative AI to enhance customer service, streamline processes, and boost security.
CBA's generative AI chatbot, CommBank, was developed in under six weeks, improving internal operations and extending to customer-facing solutions.
The chatbot integrated into the app simplifies complex queries for business banking customers, reducing the need for external support.
CBA's collaboration with AWS facilitated rapid development, reflecting the rapid advancements in AI adoption and the bank's dedication to responsible AI.
CBA has over 60 generative AI use cases live, supporting efficiency and enhancing customer interactions.
The GenAI Council, an AI-focused leadership body at CBA, drives AI acceleration and ensures alignment across different teams.
CBA emphasizes responsible AI, integrating governance frameworks to ensure safe implementation, including checks on groundedness and profanity filters.
AI-driven solutions at CBA include financial management predictive analytics, disaster response integration, and personalized customer engagement.
Fraud prevention efforts at CBA using AI have reduced scams by 70% in the past two years, with features like NameCheck and CallerCheck saving significant amounts for customers.
Unique AI applications at CBA also involve preventing payment abuse through innovative features like profanity blockers and harmful intent detection in payment messaging.