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How Conscious Chemist Plans To Build An INR 100 Cr Brand With Active-First Skincare
- The skincare industry is filled with products making claims but often falling short on delivery, resulting in consumer frustration with persistent skin concerns like acne and pigmentation.
- Conscious Chemist, founded by Robin Gupta and Prakher Mathur, aims to address the lack of science-backed skincare solutions in the market, focusing on effective, ingredient-led formulations.
- The brand targets urban millennials and GenZ with a range of products for various skin issues, culminating in a revenue of INR 32 Cr by FY25 and aiming for INR 100 Cr annually.
- Conscious Chemist emphasizes the use of clinically validated ingredients and balances efficacy with skin sensitivity in its formulations, challenging the industry's bias against chemicals.
- The brand's innovative products, such as Berry Bright Sunscreen and Antioxidant Booster Serum, have gained popularity among customers, with over 1 million served and a successful appearance on Shark Tank India.
- With a diversified distribution strategy and educational marketing approach, Conscious Chemist has carved a niche in the skincare market by focusing on informed consumer choices.
- Founded by Galgotias University alumni, the brand credits its success to a science-first approach and deep understanding of customer behavior, leveraging both D2C and marketplace sales channels.
- Conscious Chemist plans to expand its product line with targeted solutions and geographical reach, aiming to solidify its position as a leading Indian skincare brand with sustainable growth targets.
- As the skincare market in India grows rapidly, competition intensifies, with brands like Dot & Key and Minimalist offering similar science-backed products, setting the stage for an ongoing battle between natural and chemical ingredients.
- Geographic expansion and educating consumers about skincare science are key priorities for Conscious Chemist, aligning with its vision to become a top skincare brand in India with a focus on high-performance formulations.
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