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How DHL we...
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HRM Asia

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How DHL went from nosedive to sky high by lifting its people

  • DHL faced a crisis during the 2008 financial turbulence, but chose to invest in its people under the leadership of Chris Ong.
  • By focusing on creating a culture of pride and purpose, DHL witnessed a significant increase in employee engagement and became the top workplace in Singapore multiple times.
  • The company's profits soared, reaching over €4 billion in 2022, showcasing the effectiveness of prioritizing people over panic.
  • DHL's success was attributed to investing in frontline leaders and empowering them to drive innovation within the organization.
  • The company's approach included promoting trust over technology and encouraging internal initiatives like the citizen developer programme.
  • Chris Ong described DHL's mindset as bamboo - flexible, rooted, and resilient, enabling the company to grow globally, particularly in Asia and Europe.
  • DHL's small acts of appreciation, such as providing curry puffs as gestures of gratitude, contributed to maintaining a positive and appreciative workplace culture.
  • The budget for small acts of appreciation allowed frontline leaders to recognize and reward their teams for excellence, fostering a culture of appreciation and recognition.
  • The story of curry puffs symbolized the reciprocal appreciation within DHL, where teams reciprocated gestures of gratitude towards their supervisor.
  • Chris Ong's leadership at DHL Express Singapore exemplifies the success of combining business acumen with people-first values to drive engagement, innovation, and empowerment.
  • Avi Liran, the author, emphasizes the importance of creating delightful customer and employee experiences, fostering appreciation, and building authentic resilience in organizations.

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