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How did BlackBerry lose the smartphone race? A closer look

  • BlackBerry, once the king of smartphones, lost the race in the competitive smartphone industry.
  • BlackBerry's rise to dominance was fueled by its innovative features, secure email access, and popularity among business professionals.
  • The release of the iPhone in 2007 marked a turning point, as BlackBerry failed to adapt to changing consumer preferences for larger screens, touch interfaces, and a broader range of applications.
  • Despite various strategies to regain its market share, BlackBerry's focus on software and security solutions could not revive its former glory as a smartphone manufacturer.

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