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How did this YC company’s Pitch Deck raise 1.2M$ with just a Prototype?
- Dropbox's pre-seed pitch deck helped the company raise $1.2 million in funding and secure a spot in the Y Combinator Summer 2007 batch.
- At the pre-seed stage, startups don't have tangible assets to show off, so pitch decks need to make a strong case even without numbers.
- Dropbox's deck starts with a slogan that captures the essence of their product in a few words and conveys the industry they're in.
- Visual elements are used throughout the deck to make the message clear and instantly recognizable to anyone facing it.
- The bullet-point presentation is used to convey everything in short, direct sentences that are clear and concise.
- The 'why now' slide is one of the most essential slides in the deck to prove that the opportunity for the startup is huge and will be growing even more.
- Team slide is a must-have to prove the competence of the founders without overexaggerating or lying.
- The business model slide should have contained more numbers and a clearly specified timeline.
- The traction slide mixes advantages, traction and strategies to make a strong case for how the product provides value to the users.
- Dropbox's original pitch deck serves as a good example of how to make a strong case for a pre-seed round, but copying it won't guarantee success in today's market.
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