<ul><li>Thought leadership and content have elements that are evergreen, possessing timeless qualities unaffected by current events.</li><li>There are also aspects that become more or less in demand based on current trends, making them more topical.</li><li>The challenge is in converting evergreen content to be topical and vice versa.</li><li>It's important to find ways to keep content relevant even as trends shift to ensure ongoing market appeal.</li></ul>

How do you go from evergreen to topical and topical to evergreen?

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