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How Does Instagram Algorithm Work? A Detailed Breakdown
- Understanding how the Instagram algorithm works is crucial for individuals and businesses looking to grow their audience and engagement on the platform.
- Instagram's algorithm determines post visibility, Stories placement, Explore Page appearance, and Reels section inclusion based on user interests and past behaviors.
- Engagement levels (likes, comments, shares) with specific accounts influence the likelihood of seeing more posts from those accounts in your feed.
- Consistent engagement with brands and businesses signals value and can lead to increased visibility of their content.
- Posts by close friends or family tend to rank higher in users' feeds due to relationship-based preferences.
- Instagram prioritizes relatively older but relevant content over new posts, emphasizing relevance and user engagement.
- The amount of time spent on Instagram impacts the variety and relevance of content shown to users.
- Instagram Reels also follow a similar engagement-driven algorithm, favoring high-quality videos and trending content.
- Consistent posting, active engagement with followers, and strategic use of hashtags are key strategies to improve visibility on Instagram.
- Using Instagram Stories, promoting Instagram Shopping, and creating shareable content are recommended for enhancing brand visibility and engagement.
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