Google's newest artificial intelligence video-generating model, Veo 2, costs $30 per minute of AI-generated video, at a rate of 50 cents per second.
Comparing to traditional filmmaking costs, Veo 2's price is significantly lower. For example, the blockbuster film 'Avengers: Endgame' had an average cost of about $32,000 per second of finished footage.
Veo 2 is currently limited to handling shorter videos, but it has the ability to create clips longer than two minutes. Real-life use of Veo 2 is different from conventional filmmaking as customers usually won't use every second of generated video.
Google's rival, OpenAI, offers their Sora AI video model through a $200/month ChatGPT Pro subscription.