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How Expensive Is Google’s New AI for a 1-Minute Video?

  • Google's newest artificial intelligence video-generating model, Veo 2, costs $30 per minute of AI-generated video, at a rate of 50 cents per second.
  • Comparing to traditional filmmaking costs, Veo 2's price is significantly lower. For example, the blockbuster film 'Avengers: Endgame' had an average cost of about $32,000 per second of finished footage.
  • Veo 2 is currently limited to handling shorter videos, but it has the ability to create clips longer than two minutes. Real-life use of Veo 2 is different from conventional filmmaking as customers usually won't use every second of generated video.
  • Google's rival, OpenAI, offers their Sora AI video model through a $200/month ChatGPT Pro subscription.

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