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How First Principles Can Change Your Design Thinking

  • First principle thinking is essentially about breaking problems down to their most basic truths and building solutions from the ground up.
  • Instead of asking, “What’s the industry standard for this?” you ask, “What is undeniably true, and why does this problem exist in the first place?”
  • Using First principles thinking in UX and product design, helps to cut through the noise, innovate and avoid redesigning for the sake of it.
  • By focusing on the core problem, a flights website managed to implement two options to edit passenger names, which included a self-serve flow and a guidance prompt.
  • To apply First principles thinking in work, ask why, repeatedly, challenge every assumption and dig deeper until you uncover the root cause of the problem.
  • Once you’ve identified the problem, strip it back to its essentials.
  • Now that you understand the core problem, build a solution tailored to your users, not a “best practice” from another product.
  • First principles thinking doesn’t guarantee a perfect solution on the first try.
  • Prototype your idea, test it with users, and refine based on their feedback.
  • When you question assumptions and focus on the basics, you avoid wasting time and resources on overly complex solutions.

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