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Medium
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How FirstCry Grew from a Simple Idea to India’s Largest Online Baby Store
- FirstCry was founded in 2010 to address the gap in the Indian baby care market.
- Their unique selling point was their customer-centric approach and focus on convenience.
- They overcame challenges by investing in logistics, adopting an omnichannel approach, and securing funding.
- FirstCry expanded their brand to offer a comprehensive ecosystem for parents.
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