FIFA Ultimate Team (FUT) game mode served as a learning platform for Maitham Maitham to understand virtual economies and start his own gaming company at the age of 19.
Maitham learned about market dynamics and trading in FUT by earning in-game coins through trading instead of purchasing microtransactions.
As the Co-Founder & CEO of Material10, Maitham aims to create engaging multiplayer games with fully open economies and player-driven economies that can scale to the size of countries.
Material10 offers fresh gameplay experiences and a new business model that focuses on giving away in-game items for free and monetizing through taxing player-to-player trades.