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How FUT Set Maitham on a Path to Starting a Next-Gen Video Game Startup at 19

  • FIFA Ultimate Team (FUT) game mode served as a learning platform for Maitham Maitham to understand virtual economies and start his own gaming company at the age of 19.
  • Maitham learned about market dynamics and trading in FUT by earning in-game coins through trading instead of purchasing microtransactions.
  • As the Co-Founder & CEO of Material10, Maitham aims to create engaging multiplayer games with fully open economies and player-driven economies that can scale to the size of countries.
  • Material10 offers fresh gameplay experiences and a new business model that focuses on giving away in-game items for free and monetizing through taxing player-to-player trades.

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