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How GIVA Crafted An INR 500 Cr+ Brand On Silver Jewellery And Lab-Grown Diamonds
- GIVA, founded by Ishendra Agarwal, Nikita Prasad, and Sachin Shetty, grew into a successful INR 505 Cr brand in the silver and lab-grown diamond jewellery space by modernizing silver jewellery and building trust while buying online.
- The company's revenue surged by 100% in FY25 to INR 250 Cr, securing a strong market position alongside competitors like CaratLane and Bluestone.
- India's jewellery market is projected to grow, with GIVA tapping into the trend of lab-grown diamonds and introducing a loyalty program to drive repeat purchases.
- With a focus on lab-grown diamonds, GIVA captured 20% of its FY25 revenues and strategically expanded offline to complement its online presence.
- The company's data-driven approach and product diversification, including sub-brands like Heer By GIVA, contributed to its growth and customer appeal.
- Despite past successes, GIVA faces challenges in India's gold-centric jewellery market and the need for sustained investment in branding and differentiation.
- The startup plans to enter the capital market for further expansion and faces the task of maintaining its competitive edge in a rapidly evolving industry.
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