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How Google Product Leadership solved the Modern Family Question

  • YouTube, as the second largest search engine, faced the 'Modern Family Question' where the show consistently ranked as a top search query.
  • Google had two choices: redirect users to external sites like abc.com or continue showing no results.
  • A senior executive framed the problem by questioning YouTube's core identity and its aim to be comprehensive or provide a consistent user experience.
  • The decision was to prioritize a consistent experience over comprehensiveness, which proved to be the correct choice.

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