<ul><li>SEO in 2025 is revolutionized by Google's AI updates such as SGE, MUM, and RankBrain v2.</li><li>SGE emphasizes direct content answers, schema markup, and conversational search optimization.</li><li>MUM focuses on visual-rich content, topical authority, and semantic keywords.</li><li>RankBrain v2 prioritizes user experience and E-A-T factors like expertise and trustworthiness.</li><li>SEO strategies for 2025 include writing for people, optimizing for zero-click searches, using structured data, and incorporating multimedia.</li></ul>

How Google’s AI Updates Are Changing SEO in 2025

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