Don Romano is the new CEO of Hyundai Australia, aiming to improve the brand's sales amidst competition and emissions regulations.Hyundai's sales in Australia have declined in recent years, facing challenges from a saturated market and stringent emissions targets.Romano plans to focus on marketing investment, expanding the model lineup, and enhancing dealer engagement to reverse the sales decline.Upcoming models like the Inster compact EV and Ioniq 9 large SUV are part of Hyundai's strategy to drive growth and sustainability.