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How I Grew My Instagram: Sharing My Journey as a Jewelry Designer
- Nora Sermez is Founder and Artist of the luxury jewelry brand, Nora Sermez. She has grown her presence on Instagram, through videos, Reels, art, and other engaging content.
- Nora Sermez focuses on high-quality videos that really showcase the craftsmanship behind each piece of her jewelry.
- She posts Reels that give quick, impactful moments that reach both loyal followers and new people who may not know about her work yet.
- Collaborations have opened doors to new audiences and allowed her to connect with people who appreciate the same kind of artistry and values.
- She encourages her customers to tag her in their photos, and she tries to feature these images in Stories or a dedicated post each month.
- For followers to experience the shine, the textures, and the intricate design elements in a way that photos can't always capture, she shares her jewelry up close through videos.
- She weaves art into her posts by showing the transition from an initial drawing to the finished piece, posting her drawings that complement the jewelry pieces, and using a cohesive color scheme in both her art and product photos.
- She keeps her posts honest and true to her journey, whether it's sharing challenges or successes.
- To keep growing, she tracks metrics like engagement rates, follower growth, and story view and exit rates to understand what works and what doesn't.
- She tries to incorporate popular music or fun seasonal themes, does 'POV' Reels where the viewer feels like they’re trying on a ring themselves, and talks directly to her followers through Reels to build a stronger, more personal connection with her audience.
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