<ul><li>Approach to uncovering customer insights involves preparing an interview guide with open-ended questions and focusing on letting users tell their story.</li><li>Processing interview data involves transcribing using AI tools, identifying patterns, grouping insights automatically, and reviewing and refining to extract meaningful insights.</li><li>Translating patterns into insights involves explaining human behavior, enabling the team to act accordingly and possibly creating lightweight personas for better understanding.</li><li>Hypothesis-building and revisiting the product's value proposition based on user insights help in prioritizing ideas and ensuring alignment with actual user needs, followed by sharing the user journey with stakeholders.</li></ul>

How I uncover customer insights that actually shape the product

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