A naukri.com initiative
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How I’m building a business and what I’ve learnt
- The author talks about his experience of starting and shutting down his language school in just four months, followed by attempting three more times, and what he has learned from the experience.
- He recently introduced a self-study tool for language learners, offering 20-30 minutes pre-recorded mini-lessons followed by tailored exercises. This tool is unique as it gives personalized feedback to learners every day, thus speeding up their progress.
- The author tested the program with an experimental group of ten students, 9 out of 10 followed through with the program during the first week, and 60% of them paid for the subscription.
- The author identifies four target audiences for this product and has designed separate marketing funnels for each of them for selling through his telegram-channel and Youtube channel in October.
- He tried to check his target audience’s interest in his upcoming YT videos through Facebook ads by brainstorming 10 ideas and set up the ads, and then chose the topic based on the results of the campaign.
- The author also tested 10 templates addressing the pain points of his audience and discovered that professional design is necessary to ensure the mobile version of the website functioned well.
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