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How Inflation Is Reshaping The Wellness Packaging Landscape

  • Packaging in the wellness industry is being reshaped by inflation, leading to changes in materials and design choices.
  • Manufacturers are swapping materials like glass for PET and aluminum for laminated paperboard to cope with rising costs.
  • These changes result in packages that may look familiar but feel lighter, sometimes compromising the premium feel.
  • Wellness packaging now focuses on utility while still incorporating charm to appeal to consumers.
  • Refillable designs are making a comeback as cost-effective options, with labels being thinned and digitized to save on materials.
  • Brands are adopting strategies like reducing product volume while keeping prices constant to navigate inflation.
  • Consumer loyalty is earned through consistent packaging design, as even small changes can impact perceptions.
  • Inflation is not only affecting consumer wallets but also influencing the design and messaging on wellness packaging.

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