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How Karen Mitchell Turned a Side Hustle Into an Eight-Figure Hair Empire
- Karen Mitchell, a Jamaican-born entrepreneur, transformed her side hustle into an eight-figure business known as True Hair Company, catering to A-list celebrities, professional women, and everyday individuals.
- Recognizing a lack of diversity in the Black haircare industry, Mitchell founded True Indian Hair to provide high-quality extensions and wigs for women.
- Starting as a side hustle in 2004, Mitchell turned it into a full-fledged business after being laid off in 2006, opening the first True Hair Company store in 2007.
- Despite initial challenges with funding and experience, Mitchell's innovative 'flipping game' strategy helped her grow the business, meeting high demand for raw Indian hair.
- Today, True Hair Company is an eight-figure business with an upscale presence in Brooklyn and Manhattan, offering ethically sourced luxurious hair products.
- Mitchell also founded True Strength, a nonprofit providing makeovers for women experiencing hair loss due to cancer treatments.
- Her future plans include expanding to Atlanta and New Jersey, franchising, launching a new product line, and opening locations in Houston, Miami, Washington, D.C., and London.
- With a focus on ethically sourced raw Indian hair, True Hair Company ensures quality control and boasts a low return or complaint rate.
- Mitchell's relationships with celebrity stylists and brands, like Rihanna's stylist Yusef and Kim Kardashian's stylist Chris Appleton, have been vital in building True Hair Company's reputation.
- Her advice for struggling entrepreneurs includes seeking funding opportunities, finding a mentor, identifying target audiences, leveraging digital marketing, nurturing customer relationships, strategic hiring, and cutting unnecessary expenses.
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