<ul><li>Lidl France, with Marcel Worldwide, utilized generative artificial intelligence (GenAI) for a successful viral marketing campaign named 'Lidlize.'</li><li>The 'Lidlize' app, powered by GenAI, allowed users to create visuals in Lidl's brand colors, resulting in over 1.7 million unique images within three weeks.</li><li>The campaign's success was attributed to the collaboration between Marcel and Bria, with emphasis on compliance, scalability, and automation.</li><li>Business leaders are increasingly benefiting from GenAI technology, with 90% of CFOs reporting very positive ROI from GenAI implementation.</li></ul>

How Lidl Used GenAI to Fuel a Viral Grocery Marketing Campaign

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