<ul><li>Fundraising stories should be concise and focused on supporting the case for donating.</li><li>The primary purpose of fundraising stories is to communicate strong emotion and touch the hearts of potential donors.</li><li>The story about the donor and how they can make a specific and wonderful impact should be the main focus of the fundraising message.</li><li>The rest of the letter should include descriptions of what the donor's giving can accomplish, appeals to the donor's values, compliments to the donor, reasons for giving right away, and repeated asks.</li></ul>

How long should your fundraising story be?

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