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How many crores can buy you happiness? Here's what a study finds

  • US study finds money can buy happiness, with income increasing happiness up to $100,000 (approx Rs 82 lakh) and accelerating beyond that.
  • 33,391 adults surveyed, observing a correlation between money and happiness up to $500,000 (approx Rs 4.1 crore), but 20% experienced decreasing happiness with rising income.
  • "Miseries" such as heartbreak, bereavement or clinical depression cited as reasons for unhappiness, with suffering decreasing up to $100,000, but not much beyond that.
  • This study was conducted by Nobel Prize-winning psychologist Daniel Kahneman and economist Matthew Killingsworth, published on March 1, 2023.

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