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Medium
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How much insight evidence is enough?
- Decision makers often rely on quick heuristics when evaluating the value of new insights.
- Scaling data for an insight can be limited, requiring significant time and effort to collect.
- The importance of an insight may not necessarily correlate with the quantity of sources it has been validated with.
- Estimating the number of customers a learning may apply to can be used as a factor in prioritizing insights.
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