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How Much Multimedia Is Too Much?

  • Autoplay videos in search results on e-commerce websites can be distracting and overwhelming for users.
  • Videos may not always clearly showcase the product and can feel like a marketing reel, rather than providing useful information.
  • Users may prefer a small delay before videos start playing, allowing them to focus on the main product image first.
  • Instead of autoplaying videos, giving users the choice to play them when interested could improve the shopping experience.

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