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How Netflix Could Increase Subscription Revenue by 10% in Q4: A Data-Driven Product Strategy Deep…

  • Netflix aims to increase subscription revenue by 10% in Q4 through a data-driven product strategy.
  • The strategy involves focusing on product outcomes, optimizing the subscription funnel, and personalizing homepage content to improve trial engagement and conversion.
  • Key metrics like trial engagement rate and Genre Switch Rate are used to track the impact of personalization efforts.
  • The strategy emphasizes tailoring personalization strategies based on user acquisition channels for more effective results.

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