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How Netflix Inspired Winzo’s INR 1K Cr+ Gaming Empire
- WinZO's journey to becoming an INR 1,000 Cr+ gaming empire was inspired by Netflix's India entry in 2016, with the founder Paavan Nanda sharing insights on the evolution of the platform since its inception in 2018.
- Observing the surge in content consumption post Jio's free internet initiative, WinZO identified the white space in gaming and aimed to create a centralised gaming platform akin to Netflix for movies.
- Initially focusing on casual games instead of established models like rummy or fantasy sports, WinZO's approach of low-entry barriers, vernacular-first content, and trust-building strategies led to rapid growth.
- The platform's revenue growth surpassed 10X post the pandemic, reaching INR 1,055.20 Cr in FY24, and the addition of MS Dhoni as a brand ambassador further boosted user acquisition.
- Despite challenges from the revised 28% GST on RMG companies, WinZO aims to offset domestic pressures through international expansion into markets like Brazil, focusing on sustained growth and market share.
- Undergoing audits for FY25 revenue, WinZO's strategic recalibration amidst evolving regulatory frameworks and market dynamics will play a pivotal role in its global positioning in the online gaming sector.
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