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How Nitro Commerce helps brands convert visitors into customers using AI
- Nitro Commerce, a marketing automation platform based in Gurugram, India, helps ecommerce and direct-to-consumer brands improve their engagement with users, leading to acquisition of loyal customers while addressing high customer acquisition costs.
- The startup was founded last year by Umair Mohammed, Atyab Mohammed, Shamail Tayyab, and Pratik Anand.
- Nitro Commerce offers three solutions, Nitro X, Nitro Collab, and Nitro Store which are geared to optimize user experience and encourage them to buy to convert visitors to customers.
- Nitro X is a cookieless identification and consent management tool that enables brands to track and engage with users without relying on third-party cookies.
- Nitro Store uses artificial intelligence (AI) to recommend products based on user behaviour.
- The startup says it achieved $1 million ARR within just eight months of launching and claims to assist brands in achieving growth rates of 11X-12X. It works with over 250 brands in India.
- Nitro Commerce competes with companies such as Moengage, Wigzo and ZEPIC in the customer engagement space.
- Going forward, Nitro Commerce plans to raise capital to scale its technology and operations and to enter the US market.
- It helps brands to respect user data while still engaging with them in meaningful ways using its patent-pending Nitro X technology and building trust, which is crucial for long-term customer relationships.
- Focusing efforts on promising customers who are likely to purchase leads to better conversion— as opposed to generic efforts aimed at all customer segments—and helps brands reduce customer acquisition costs.
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