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How NOT to activate users: lessons from MyFitnessPal
- Last week I wrote a deep dive on MyFitnessPal, highlighting great micro personalisation and intense macro personalisation.
- However, the app had a disappointing 'custom plan' page that gave a rogue calorie goal.
- The article discusses how certain features of MyFitnessPal can negatively impact user activation.
- This week's article will delve further into the app's features and user experience.
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