<ul><li>A quiet revolution is transforming the Indian oral care market, previously dominated by traditional FMCG brands, with a surge in innovative direct-to-consumer (D2C) brands catering to aspirational consumers.</li><li>Perfora, founded in 2020 by Jatan Bawa and Tushar Khurana, focuses on redefining functional oral care with chemical-free, effective, and aesthetically packaged products, tapping into the growing interest in holistic wellness.</li><li>The startup's strategic emphasis on content, omnichannel distribution, and consistent product innovation has led to impressive revenue growth, reaching INR 70 Cr by FY25 with a significant rise in sales and customer base.</li></ul>

How Perfora Scaled To INR 70 Cr Revenue In 4 Years By Disrupting Oral Care

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