<ul><li>Positioning shapes how your product is understood before users try it.</li><li>Strong positioning speaks to a specific audience and problem, not just features.</li><li>Technical founders often underestimate the value of narrative in early traction.</li><li>Products evolve, but a clear positioning strategy guides long-term growth.</li><li>In the tech industry, the most innovative product doesn’t always win; the one that’s positioned best does.</li><li>Clarity is rewarded in the market over hard work; users gravitate towards what they understand.</li><li>Positioning isn't a branding exercise; it's the product's entry point into the market.</li><li>Companies that succeed focus on messaging and how they speak to a specific user group.</li><li>Working with technology marketing companies helps shape how people perceive your product.</li><li>Positioning helps users understand the relevance of a product to their specific needs.</li></ul>

How Positioning, Not Just Product, Wins in the Tech Industry

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