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How Potful Is Spicing Up India’s Biryani Market With Regional Flavours

  • Potful, a foodtech startup, is spicing up India's biryani market with regional flavors.
  • Potful offers a wide variety of regional-style biriyanis made fresh-on-order in clay pots.
  • The brand operates through a cloud kitchen model and partners with delivery platforms like Zomato and Swiggy.
  • Potful aims to reach over 100 kitchens across eight cities, with a revenue target of INR 433 Cr.

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