Product teams often leave sales teams struggling to pitch complex solutions, leading to lost opportunities and frustration on both sides.
Product teams can empower sales by not just building features, but also enabling them to sell smarter through methodologies like SPIN Selling.
SPIN Selling is a methodology that guides conversations towards value-driven discussions by understanding customer needs.
By creating a SPIN-based playbook tailored for sales, product teams can help connect customer needs with product solutions, leading to better sales outcomes.