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How Product Can Empower Sales Teams

  • Product teams often leave sales teams struggling to pitch complex solutions, leading to lost opportunities and frustration on both sides.
  • Product teams can empower sales by not just building features, but also enabling them to sell smarter through methodologies like SPIN Selling.
  • SPIN Selling is a methodology that guides conversations towards value-driven discussions by understanding customer needs.
  • By creating a SPIN-based playbook tailored for sales, product teams can help connect customer needs with product solutions, leading to better sales outcomes.

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