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How Product Managers Can Use the 12-Week Year to Stay Focused and Deliver Results

  • Adopting a 12-week cycle allows product managers to break goals into smaller deliverables.
  • Shorter timeframes create urgency without causing burnout.
  • Tracking progress weekly helps in assessing the status of the goals.
  • The 12-week mindset helps product managers prioritize and say no to distractions.

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