<ul><li>Real-world companies like Netflix and Spotify leverage experimentation to improve user engagement and satisfaction.</li><li>Netflix conducts tests to gain insights into user behavior and fine-tune algorithms and design choices.</li><li>Spotify uses experimentation to refine its playlist personalization algorithms and deliver custom-made playlists to each user.</li><li>Both companies' data-driven approaches lead to increased user retention, longer usage, and improved business metrics.</li></ul>

How Real-World Companies Leverage Experimentation

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