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How Reddit went from a weird corner of the web to everyone's favorite digital hangout
- Reddit has emerged as a more mainstream and acceptable alternative to Twitter, the leading forum for discourse.
- Increasing numbers of people browse Reddit to find reliable reviews and user feedback.
- Growth is driven by new, casual browsers, with daily active users logged into their accounts up by 27%, but by 70% for people logged out.
- Reddit is becoming more trusted as a source of reliable information, and even the White House is using it to combat misinformation.
- Reddit went public earlier this year at a $6.4 billion valuation after a few years cleaning up its act.
- Its most recent earnings report showed that revenue and cash from ads rose, and last quarter, Reddit turned a profit for the first time in its history.
- The search platform, Google, is prioritizing Reddit's search results, which boosts visitor traffic but presents a risky proposition.
- AI and data licensing are being used to reach a broader and international audience.
- There are concerns that Reddit's growth may lead to its rapid corporatization, which could put the value of its brand and legitimacy at risk.
- Reddit is emerging as a more hybrid platform, somewhere between social media and a widely respected database of information from real users.
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