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How Reelies Is Serialising Reels To Win India’s OTT War
- Microdramas, a trend in the entertainment industry, gaining popularity in India through platforms like Reelies.
- Reelies offers bite-sized serialized storytelling episodes of 30 to 120 seconds tailored for the vertical screen format.
- Indian microdramas have seen over 5 million downloads with content spanning across various genres.
- Reelies focuses on original content creation rather than copying from Chinese platforms, aiming at users aged 18 to 24.
- The startup operates on a lean production model with lower costs and high-quality content, following a freemium subscription approach.
- Reelies plans to expand its reach to regional languages and onboard more paying subscribers by introducing new engagement models.
- The platform targets 2 million registered users with 20% conversions to paid subscriptions, focusing on habit-building and engagement.
- AI-powered personalization and new content formats are part of Reelies' roadmap to stay competitive in the growing microdrama market.
- The global microdrama market is expected to grow substantially, with India's increasing smartphone users and per-capita GDP.
- Reelies aims to adapt to evolving viewer preferences and market trends to capitalize on the growing OTT industry.
- The article provides insights into Reelies' business model, strategy, and vision amidst the competitive OTT landscape in India.
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