<ul data-eligibleForWebStory="true"><li>Ovie Faruq, a former distressed credit trader at Barclays, has reinvented the beverage aisle with Rekt, a drinks brand merging crypto, culture, and consumer branding.</li><li>Rekt started from an NFT artwork called REKT Guy, evolved into REKT Brands, and launched REKT Drinks, a zero-alcohol, low-sugar seltzer with a unique token economy tied to each can.</li><li>Each purchase of a REKT drink comes with a claimable reward in $REKT coin, creating a hybrid customer-investor model supported by crypto infrastructure.</li><li>REKT focuses on community building as infrastructure, not just a marketing tactic, with plans to expand retail presence globally and introduce new product categories beyond seltzers.</li></ul>

How Rekt Went from Meme to Movement with Ovie Faruq

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