Runna recently turned the London Marathon into a content loop, showcasing their strategies for creating shareable product moments.
A unique recap of the 2025 London Marathon was shared by Runna, focusing on statistics such as year-on-year average finish times, gender splits, percentage of people achieving personal bests, and the most popular running shoes (Asics).
This recap was found to be insightful and engaging by viewers, providing a fresh perspective on the event.
Runna, acquired by Strava, demonstrated how to effectively leverage content to drive user engagement and create memorable experiences.