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How Runna turned the London Marathon into a content loop

  • Runna recently turned the London Marathon into a content loop, showcasing their strategies for creating shareable product moments.
  • A unique recap of the 2025 London Marathon was shared by Runna, focusing on statistics such as year-on-year average finish times, gender splits, percentage of people achieving personal bests, and the most popular running shoes (Asics).
  • This recap was found to be insightful and engaging by viewers, providing a fresh perspective on the event.
  • Runna, acquired by Strava, demonstrated how to effectively leverage content to drive user engagement and create memorable experiences.

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