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SteveBlank
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How Saboteurs Threaten Innovation–and What to Do About It
- Incumbent suppliers and existing contractors want to kill these new entrants.
- Founders and innovators should expect that existing organizations and companies will defend their turf ferociously.
- Incumbents use a variety of ways to sabotage and kill innovative ideas inside of organizations and outside new companies.
- Innovators need to be better prepared about all the possible ways incumbents sabotage innovation.
- Common ways incumbents kill innovation in both commercial markets and government agencies.
- If possible, communicate and differentiate your innovation as incremental innovation.
- Patent strategy: Build a defensive patent portfolio and strategy? And consider an offensive one, buying patents you think incumbents may infringe.
- When you get scale and raise a large financing round, take the battle to the incumbents.
- Figure out an “under the radar” strategy that doesn’t attract incumbents’ lawsuits, regulations or laws when you have limited resources to fight back.
- Map the order of battle. Understand how the money flows and who controls budget, headcount and organizational design.
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