<ul><li>Nonprofit websites often reveal a message of self-centeredness instead of focusing on the donor.</li><li>The large 'hero' image on the homepage should tell a story that includes the donor, emphasizing their ability to make a difference.</li><li>Headlines should focus on the donor's power to bring about change, rather than just showcasing the organization's accomplishments.</li><li>The 'About Us' content should shift the focus from the organization to the donor, highlighting the impact they can make through giving.</li><li>Donate buttons on the website should be easily accessible, prominent, and clearly state the purpose, making it easy for donors to contribute.</li></ul>

How self-centered brands make nonprofit websites weak

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