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Leadgrowdevelop
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How Small Businesses Keep Getting Influencer Marketing Wrong
- Small businesses often make influencer marketing mistakes that hinder their success.
- Sending out freebies without a contract can result in influencers not following through.
- Scripting influencers can be counterproductive as it undermines their authentic voice.
- Focusing solely on influencer follower counts can lead to irrelevant or ineffective partnerships.
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