A naukri.com initiative
Inc42
1M
392
Image Credit: Inc42
How Snitch Stitched An INR 500 Cr Revenue Run In 5 years
- Siddharth Dungarwal, founder of Snitch, turned a failed large order into a successful INR 500 Cr revenue brand over five years.
- Starting with a clothing shop in Bengaluru, Dungarwal pivoted to D2C menswear brand Snitch after facing unexpected challenges in the textile business.
- Snitch's journey involved overcoming setbacks like unsold inventory and transition to manufacturing t-shirts, led by Dungarwal's perseverance and strategic decisions.
- The brand's entry into the D2C market, offering a range of apparel, saw rapid growth and recognition, including a deal on Shark Tank India.
- Snitch's success was fueled by its operational backbone, trend-first approach, and customer focus in a competitive fashion landscape.
- Adapting to challenges like the Covid-19 pandemic, Snitch embraced D2C, online presence, and omnichannel strategy to scale and build resilience.
- With a focus on speed, customer obsession, and omnichannel expansion, Snitch achieved a significant revenue growth, targeting INR 1K Cr by FY30.
- The brand's journey reflects a balance between online and offline channels, with plans for store expansion and category diversification to stay competitive.
- While facing competition from emerging brands and global fashion giants, Snitch aims to maintain financial discipline and innovative strategies for sustained growth.
- Through continuous evolution and strategic moves, Snitch seeks to establish itself as a prominent player in the fast-paced fashion market.
Read Full Article
23 Likes
For uninterrupted reading, download the app