<ul><li>Sports is taking over the connected TV as it is intertwined with digital culture and consumer behavior.</li><li>The Top 4 Google searches in 2024 were related to sports, proving it a global phenomenon.</li><li>Sports and fashion continue to intersect in new and unexpected ways such as Tenniscore.</li><li>New Hollywood streaming platforms have a new playbook which engages audiences year-round and builds ecosystems.</li><li>Amazon Prime Video has taken NFL coverage to the next level with features like X-Ray.</li><li>New Hollywood streaming platforms create narratives that extend the life of a single game or match.</li><li>Hulu’s recent collaboration with ESPN+ produced a limited series blending sports with social commentary.</li><li>Connected TV advertising targets the live sports audiences with precision.</li><li>Brands deploy dynamic ad insertion and shoppable ads on CTV to resonate with audiences.</li><li>Connected TV advertising provide opportunities for measurement and optimization.</li></ul>

How Sports Is Taking over New Hollywood on Connected TV

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