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How start-up culture can help power HR innovation

  • Cityblock Health, a value-based healthcare provider, founded in 2017, continues to embrace start-up culture to drive HR innovation and strategic goals.
  • The company, with over 100,000 members and 1,100 employees, prioritizes values, efficiencies, and employee connection to the company's purpose.
  • Chief People Officer Jordan Furbee Vroblesky, formerly of Amazon, emphasizes aligning culture with mission for innovation at Cityblock Health.
  • Start-up culture offers the opportunity to shape and align culture with the organization's mission in real-time, ensuring agility and innovation.
  • Culture plays a central role in Cityblock's recruitment, retention strategy, and employer brand, emphasizing purpose-driven culture at every stage of the employee lifecycle.
  • Furbee Vroblesky's leadership approach at Cityblock focuses on scaling and innovating, with an emphasis on resilience, agility, and different leadership styles.
  • The HR team at Cityblock is enhancing its role as a strategic business partner by focusing on leveraging AI, automation, workforce planning, and refining the EVP.
  • The organization's mission to provide quality healthcare extends to its internal workforce, with an employee care model prioritizing healthcare benefits, mental health support, and holistic well-being.

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