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How Steve Jobs Saved Apple with Ruthless Focus and Repeatable GTM Strategy

  • Steve Jobs saved Apple by implementing a clear GTM strategy.
  • He used a 2x2 product focus matrix to streamline operations and improve margins.
  • Apple's narrative 'Think Different' and focus on design and user experience were key to their success.
  • Jobs avoided common GTM mistakes and focused on a repeatable strategy for product launches and growth.

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