<ul><li>Jesper Brodin, CEO of Ikea's owner, gives 'banana cards' to staff to encourage risk-taking and normalize failure.</li><li>The initiative aims to combat fear of mistakes, promote innovation, and maintain agility within Ikea.</li><li>Brodin personally follows up with employees who receive the cards to provide support and encouragement.</li><li>Other business leaders such as Jeff Bezos and Elon Musk also emphasize the importance of failure for progress and innovation.</li></ul>

How the boss of Ikea gives his workers permission to fail

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